Competitors — Building trades

Almost uncontested locally, and the segment where word of mouth is strongest - which cuts both ways for us.

Internal. Not linked, not indexed. Names competitors and states plainly where they are beating us.

3winning

1level

4losing

38%of contested areas won

Where we stand. We win on measurement, data breadth and being free. We lose on audience, reviews, relationships and editorial presence, all of which are earned over time and none of which can be built in a week. The strategy that follows is to lead with the thing nobody else has and be patient about the rest.

Angi / Houzz / Thumbtack The nationals

Trade marketplaces with reviews, photos and lead flow.

where	verdict	why
Photography and portfolios	LOSING	Houzz is built for finished-project photography and builders love it. We have none of that.
Local specificity	WINNING	Ours is organised in the order a build actually happens, with the septic, well and floodplain realities of building on acreage here.
Reviews	LOSING	They have them and we do not.

Word of mouth The actual incumbent

How this trade has always worked, and mostly still does.

where	verdict	why
Trust	LOSING	A recommendation from a neighbour beats any directory and always will. We should say so rather than pretend.
Newcomers	WINNING	It cannot reach somebody who just moved here and has nobody to ask. That is the entire addressable gap and it is growing fast.

Bastrop Code Studio and local web shops For the selling side

A local web shop already selling to the same list.

where	verdict	why
Being local	LEVEL	They are here too. No advantage either way.
Diagnostic	WINNING	We arrive with a measured score and a specific list. They arrive with a portfolio.
Track record	LOSING	They have finished local sites to point at. We have three sites we built for ourselves this week.